Neutrogena - Sunscreen You Can't See

In 2002 John Cena introduced the world to his now-iconic catchphrase 'You can't see me'.

Which the internet took VERY literally—and decided John Cena was invisible, leading to memes like this:

So when Neutrogena launched the first-of-its kind invisible sunscreen, we had an idea:

First we teased, with a press

release that was't really one:

Theories emerged

So we doubled down with another teaser

Which only led to more theories.

Timothee Chalamet? The Hawk Tuah girl???

When we finally decided to reveal, something unexpected happened: John Cena didn't show up

Or did he?

No, he definitely didn't

But the internet did:

TLDR